Our Obsessions

This Week Obsession: Why We Buy Luxury
Quality Remains Number One Factor in Consumers Choosing Luxury Recently in our More Luxury Club blog we have been writing about the state of the personal #luxury goods industry, that many believe is in a crisis of late. A recent report f...
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This Week's Obsession: Making Luxury Affordable
One mantra of sustainability advocates is, "Buy better, buy less" but for many that's can be a big reach. How does one go from buying ultra-fast or fast fashion to investing in higher quality pieces? This movement, now called slow fashio...
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This Week's Obsession: Consumer Sentiment vs. Behaviour 
  Last week, we focused on the luxury industry's crisis. This week, we explore consumer behaviour and why overconsumption persists despite widespread concern for the planet. Interestingly, 90% of luxury consumers claim to consider sustai...
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This Week's Obsession: Personal Luxury Brands in Crisis
  Every year Bain and Company conduct in depth research on the state of the luxury goods industry, and in the past few years it seemed the appetite for luxury goods was insatiable. But this year the sentiment is quite different and for m...
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This Week's Obsession: Is Luxury Sustainable by Nature?
  According to LVMH’s head of image and sustainability Antoine Arnault, luxury is “sustainable by nature.” It’s a common message within the industry, where high prices and claims of artisanal manufacturing are often used as proof points ...
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This Week's Obsession: Are Luxury Brands Pricing Out the 95%?
Did you know that 95% of luxury goods customers are aspirational shoppers who spend on average £2000 per year?  It seems there isn't a week that goes by without a luxury brand announcing price increases. This week it was Gucci with a 9% ...
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