Our Obsessions

This Week's Obesession: The Luxury Sharing Economy
A blog by Elle Tucker, author of Thanks for Sharing The sharing economy and luxury – at first glances, these two concepts don’t really fit together. After all, if you can afford something luxurious, why would you want to share it? And mo...
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This Week's Obsession: You Have Arrived!
When it comes to indulging in luxury or rewarding oneself, many women exhibit a tendency to delay gratification until they feel they have truly earned it. This behaviour often stems from a deeper desire to achieve signific...
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This Week's Obsession: How Luxury Brands Disappoint on Earth Day
Earth Day began with purpose, and that purpose did not involve selling things. The inspiration for the first Earth Day took the form of a major oil spill off the coast of California in 1969, and has since become an annual event to promot...
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This Week's Obsession: Let's Get Phygital
The rise of 'omnichannel retail' emerged in the early 2000s, showcasing the strategy of selling through various online and offline platforms. Its popularity soared in 2005, as revealed by Google Trends, and has since evolved to encompass...
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This Week's Obsession: No More Buyer's Remorse
Buyer's remorse is a feeling of regret or unease that someone experiences after making a purchase. It's common for people to feel this way, particularly after buying something expensive or making a decision they later question. Several f...
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This Week's Obsession: Why More?
People often ask, "Why did you decide to name the company More?"  In some ways it's not the obvious choice, because More, or conspicuous consumption, is at the heart of the problem with luxury fashion. Conspicuous consumption refers to t...
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